Rihanna seized an opportunity with establishing a personal connection by actively listening to her fans. Markets that are now undervalued provide significant growth potentialįenty Beauty drew attention to a need in the market that had gone unmet until a brand stepped in to fill it. Rihanna also changed her Twitter strategy to promote Fenty Beauty by constantly engaging with her audience by retweeting the Fenty hype and replying to tweets related to the brand. The brand gained an appeal to people who lives and breathes online that resonates the brand’s values. As a result of Rihanna’s social media postings, which showcased her using Fenty products candidly and genuinely. Rihanna’s Social Media Posts are Worth the Hypeīecause Instagram’s user base is so closely aligned with Fenty’s ideal customer, it’s the perfect medium to utilize in order to connect with its target demographic. Maximizing its potential and utilizing the platform is what she did and oh boy, she did it in a perfect flawless “no make-up make up” look. The name itself equates to a brand and she for sure knows a thing or two about raising exposure through marketing and PR.īecause of Rihanna’s massive following on Twitter and Instagram with 109 million followers, 21 times larger than Kylie Skin and almost 30 times larger than Estee Lauder, that demographic alone is enough for a brand to get the message out there. The answer is just one word, Rihanna – and her name is incredibly powerful. There’s not much science about it, no marketing prisms and jargons. What Are Some of the Ways That Fenty Did to Raise Brand Awareness? The inclusivity marketing of Fenty received international acclaims as it primarily features models of color, that inspired other competitor brands to do the same. It takes marketing to a whole new level, making consumers feeling deeply involved in the campaign.Aside from great media and consumer reviews during its initial launch, what’s unique about the brand is its inclusivity.The first cosmetic product of its kind, the line launched 50 different shades of foundation and concealer that caters to various skin color and types.Since its launch, the brand was named by Time Magazine’s best inventions of 2017. ![]() Rihanna being a successful musician isn’t stopping anytime soon as she ventures into creating a cosmetic brand, Fenty Beauty. ![]() ![]() Since 2005, Rihanna sold over a total of 250 million records worldwide, making her one of the best-selling artists of all time. The Barbadian singer released eight studio albums, one reissue, two remix albums, seven box sets and three extended plays. This quick rise was made possible by the success of her albums including ‘Good Girl Gone Bad’ which sold 2.8 million units in the United States alone, 9 million units sold worldwide and received two-time-Platinum certification from RIAA. Through the years, she earned her revenue through her music, and in 2020 she became the wealthiest female musician in the world racking an estimate of $1.7 billion in fortune as estimated by Forbes. ![]() Rihanna, with real name Robyn Fenty is much more than a talented musician. “You don’t have to be all the same, all the time” – Rihanna
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